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    Athens Realty's 20 Point Marketing Plan

    1. Take digital photos of the home
    2. Make up fact sheet including detailed property information
    3. Set up office file on the home
    4. Place sign in yard
    5. Design color brochure
    6. Write several ads for use in paper
    7. Advertise in Athens Messenger each week (17,000 circulation)
    8. Advertise in Athens News (17,500 circulation)
    9. Place your property in the Athens Board of REALTORS MLS
    10. Place your property on www.athensohiorealestate.com
    11. Place your property on www.athens-realty.com
    12. Athens Realty mails information on listed homes to 100's of buyers each month
    13. Office tour for Athens Realty agents
    14. Discuss property with fellow agents at sales meetings
    15. Hold open house if seller desires
    16. Follow-up with people that came through the open house
    17. Suggest possible changes/improvements that could be made to the home
    18. Feedback from showings by other agents
    19. Marketing activity report available on-line
    20. New Listings E-Letter sent to 100's of buyers