Athens Realty's 20 Point Marketing Plan

1. Take digital photos of the home
2. Make up fact sheet including detailed property information
3. Set up office file on the home
4. Place sign in yard
5. Design color brochure
6. Write several ads for use in paper
7. Advertise in Athens Messenger each week (17,000 circulation)
8. Advertise in Athens News (17,500 circulation)
9. Place your property in the Athens Board of REALTORS® MLS
10. Place your property on www.athensohiorealestate.com
11. Place your property on www.athens-realty.com
12. Athens Realty mails information on listed homes to 100's of buyers each month
13. Office tour for Athens Realty agents
14. Discuss property with fellow agents at sales meetings
15. Hold open house if seller desires
16. Follow-up with people that came through the open house
17. Suggest possible changes/improvements that could be made to the home
18. Feedback from showings by other agents
19. Marketing activity report available on-line
20. New Listings E-Letter sent to 100's of buyers